“We knew there was potential to grow SupportLine, and also our Lifting Service, but we wanted advice on how to do this so it fitted with our overall business growth strategy for Supported Housing. TSA conducted a business growth workshop with key stakeholders within the business. This helped us to map out our competitors, analyse our target markets and pinpoint the unique selling points of our two telecare services. We identified the best messages and marketing channels to reach key audience groups and TSA gave us the building blocks to create a marketing delivery plan. We’re now in a strong position to grow SupportLine and the Lifting Service and the team is keen to get cracking on marketing activity.”
Louise Mattinson, Executive Director of Customers and Communities, Community Gateway Association